About Us – Jumbo Bosnie-Herzégovine

About Us

Company Overview

Kidzone is the official franchise operator of Jumbo in Bosnia & Herzegovina. The main activity of Jumbo is games trading for children, children’s items, baby care items, books, stationaries, decoration, and seasonal products. Jumbo is the loveliest brand for children and also for adults, because of the wide range of over 30.000 products, their variety, unique design, and the best prices in the market, which makes Jumbo an attraction for all.

On 4 May 2017 Jumbo inaugurated the first store at Bosnia’s Capital City, in Sarajevo, and in December 2017 the first store at Banja Luka and the second one for Bosnia&Herzegovina. With a giant surface, modern infrastructure, and with valuable services Jumbo has turned an attraction for all cities where it is located and also for other places around. Innovations and challenges of the Balfin Group, which Jumbo is part of, have turned into an unstoppable journey.

During 2018-2019, Jumbo opened three new stores in Bosnia and Herzegovina, in Mostar, Cazin, and Bijeljina, in a festive atmosphere, with modern infrastructure and technology.

Jumbo operates in 4 different markets in the Balkan region, in Albania, Kosovo, Bosnia Herzegovina, and Montenegro, with 19 large superstores. The next Kid Zone plan of expansion will be investing in a new market, beyond the Balkan region, in Moldova.

About BALFIN Group

BALFIN Group (Balkan Finance Investment Group) is one of the most significant and successful investment groups in the Western Balkans region.

Geographically, BALFIN Group is present in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, and the Netherlands, employing approximately 6,000 people.

The activities of BALFIN Group include the development and management of the real estate, retail, mining industry, banking, tourism, energy, logistics, etc.

BALFIN Group is growing steadily and having a positive impact on neighboring communities through economic development, employment growth, and social investment.


Helping people by offering them everything that they need so they can experience every season, trend, desire, or hobby in one environment, where they can feel good and visit not only to fulfill their requests but also understanding their needs by offering infinity alternatives with reasonable prices and good quality.


To be the leading firm in the market where we operate for the trade of toys, daily and seasonal consumer items, not only leading the market but also forming and structuring it, in the areas where we operate.


– To be client-focused
– To be honest and fair
– To serve with passion
– To improve and develop constantly
– To take decision-based on facts
– To be modest